[Interview] How to SKYROCKET your Airbnb bookings with data backed designs w/ Emily King
In this episode, we explore how Heather Martini and Emily King, leveraging their diverse careers and business intelligence skills, have turned market data and intentional design into a successful short-term rental business. They share insights on how their background in logistics, wedding planning, and pharmaceuticals helped them create 'Data Led Designs,' a company that optimizes properties for guest experiences and maximizes ROI. They discuss the importance of data in decision-making, common mistakes in setting up short-term rentals, the significance of sustainability, and the value of creative and inviting design. The episode provides practical advice for new and seasoned property investors, emphasizing the importance of intentionality, market insights, and creating unique spaces that attract higher-end clientele. The sisters also touch upon their personal motivations, the role of financial freedom, and the joy of helping others!
