[Interview] Embracing New Paths: From Corporate Executive to Full Time Entrepreneur w/ Melissa Shelton

Written By Ali Montoya

In this episode, Olivia welcomes Melissa Shelton, ex-corporate executive turned full-time entrepreneur and founder of Dear Valentine, a luxury hospitality development and management company. Melissa shares her inspiring story of transitioning from her role as a president in the design industry to fulfilling her passion for real estate and design. She talks about the creation and vision behind Dear Valentine, her love for historic property restoration, and the strategic partnerships she has formed. Melissa also delves into the challenges and excitement of leaving a high-profile corporate job, the importance of leveraging previous skills, and her approach to building a brand that offers unique guest experiences. Plus, she provides valuable tips for aspiring entrepreneurs and those looking to enter the short-term rental market. Tune in to discover Melissa's insights on balancing creativity and business, and how she's creating one-of-a-kind travel destinations in New Orleans and beyond.

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Ali Montoya

Ali Montoya is the brand strategist behind Amari Creative, a branding studio that specializes in building strategic brands and websites for ambitious entrepreneurs by pairing engaging copy with striking design. Since starting Amari Creative in 2016, Ali has worked with over 500 small businesses and solopreneurs to help them go from a mere idea to a full-blown brand.

On top of running her agency, Ali is also the Co-Founder of The Studio Co. where she helps brand and website designers build, grow, and scale their studios, all while designing a life they love.

Based in sunny Colorado with her husband and goldendoodle pup, Ali is an adventure lover, wellness enthusiast, and creative visionary.

http://www.amaricreative.com
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